Last month, on May 30, 2026, we successfully completed a project together with our Latvian client Balticdata, with the support of the LORGAR and SIMAGIC brands. Together with Balticdata and the backing of LORGAR and SIMAGIC, we launched a large-scale sim racing project that truly energized the local community.
We brought a fully equipped racing cockpit directly into the city’s largest shopping mall and did what works best every time — gave people the chance to sit down, hit start, and experience what it feels like to be a racing driver. And it kept running non-stop for an entire week. Every day, new participants joined the challenge, tested their skills on the track, improved their lap times, and became part of a genuine competitive atmosphere. This was much more than just “playing a game” — it was real racing, filled with excitement, adrenaline, and the drive to achieve the best result.
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And yes — the grand prize for first place was a car. No joke. Not a brand-new one, but fully roadworthy and ready to hit the road. That alone generated massive interest in the project from day one.
From there, the campaign gained serious momentum. We launched a radio advertising campaign and partnered with one of Riga’s most well-known automotive influencers, who became the key voice of the project and helped attract the majority of public attention. Balticdata also actively promoted the project through its social media channels, resulting in a constant flow of visitors to the store throughout the entire week.
At the same time, guests had the opportunity to discover LORGAR and Simagic hardware, test the equipment firsthand, and experience sim racing up close.
The grand finale on May 30, 2026, was incredibly emotional. We all came together to celebrate the winners, and each of them walked away with genuine emotions that are impossible to fake. It was exactly the kind of moment that makes projects like this worth creating.
