In June, the global Counter-Strike 2 community turned its attention to IEM Cologne Major 2026, one of the most anticipated esports events of the year. Bringing together 32 of the world’s top teams and featuring a $1,250,000 prize pool, the tournament continues the legacy of Cologne as one of the most iconic destinations in professional Counter-Strike.
As part of the event, LORGAR joined a dedicated streaming activation during Stage 1, connecting with fans and players at the heart of the competition. The integration combined branded visuals, product showcases, promotional offers, and direct access to selected LORGAR gear, creating a natural connection between the brand and the esports audience.
Special offers available during the campaign included:
- Up to 50% off selected LORGAR gaming peripherals
- The WERTY999 promotional code with additional benefits
- Direct access to a wide range of products, including gaming chairs, keyboards, mice, mouse pads, and headsets
The activation was designed to introduce the LORGAR ecosystem to viewers already immersed in competitive gaming, providing an opportunity to explore products built for gamers, creators, and esports enthusiasts alike.
As part of IEM Cologne Major 2026, LORGAR participated in a dedicated streaming integration aimed at the Counter-Strike 2 audience.
The brand was featured directly within the tournament broadcast environment, helping introduce viewers to LORGAR products in the context of one of the biggest events on the professional CS2 calendar.
Video from the activation:
For LORGAR, participation in events like IEM Cologne is an important part of building connections with the global gaming community. Esports tournaments remain one of the most exciting environments for engaging with players, content creators, and fans who share a passion for competitive gaming.
Stay tuned for more LORGAR news, partnerships, and community-driven initiatives from across the world of gaming.
